Urban Decay Born To Run Palette | First Impression

Hello everyone and happy Sunday! Earlier in the week Urban Decay had a pre-sale of their new Born To Run palette. As soon as I saw it I knew it was something I needed in my collection. I don’t have a palette like it and I love the mix of neutrals and colour shadows.


For £39.50 there are 21 gorgeous shades, Born To Run is described on UrbanDecay.co.uk as:

If you find yourself packing multiple kits for one look, our Born To Run Eyeshadow Palette is your globe-trotting go-to.

When it’s time to grab your carry-on and dash off to the next big adventure, you’ll want to pack light. Enter Born To Run, an all-in-one eyeshadow palette that has everything you need to create neutral looks, add in pops of color and play with brights, no matter where you’re going. With 21 of-the-moment shades—from jewel tones and modern neutrals to more colorful shadows—you’ve got every possible eye look covered in one sleek kit. Made from our mind-blowing formula that gives each shade its velvety texture, rich color and blendability, Born To Run’s Eyeshadow shades hold tightly onto pigment that stays put.
Got a conference in Dallas where you need to look like a boss? Create subtle definition with creamy, light neutrals like Breakaway and Weekender en route (using the palette’s full-size mirror, of course). Or, blend Baja, a burnt orange matte, into the lids and smudge Accelerate, a reddish copper metallic, into the crease for a sunset-hued smoky eye that mirrors the view on your road trip through the Mojave Desert. If you’re dancing until daybreak in Prague, put a twist on the traditional cat-eye look and smudge Guilt Trip, a smoky purple shimmer, into the lash line to create an imperfect wing.

Can’t decide which awe-inspiring shade to swipe on next? No matter which shades you try, we designed them all to be universally flattering for any skin tone and any lifestyle. Whether you’re a total road warrior, a weekend escapist or a staycationer—this one palette has everything you need when you’re Born To Run.


First of all I love the packaging! I love that it’s all different destinations and it makes this stand out from any other packing. The 21 shades within the palette are;

BREAKAWAY (warm ivory shimmer)
STRANDED (pale rose gold with tonal micro-shimmer)
BLAZE (light metallic peach with pink shift)
WEEKENDER (light neutral beige matte)
STILL SHOT (bright peach)
RIFF (brown-nude matte with floating micro-sparkle)
GOOD AS GONE (deep brown with iridescent micro-shimmer)
HELL RIDE (deep fuchsia matte)
BAJA (burnt orange matte)
ACCELERATE (reddish copper metallic)
GUILT TRIP (smoky purple shimmer)
IGNITE (rose gold metallic)
SMOG (deep coppery bronze shimmer)
WANDERLUST (forest green with gold micro-shimmer)
WILDHEART (bright fuchsia)
PUNK (red-brown matte)
DOUBLE LIFE (metallic rust)
JET (black with deep shimmering purple shift)
DRIFT (charcoal satin with tonal micro-sparkle)
RADIO (deep emerald satin)
BIG SKY (frosted green shimmer with iridescent micro-sparkle)

It didn’t take me long to start playing with the shades. The first look I did was inspired by going on holiday, doing a quick and easy warm smokey eye. Using the shades Riff all over the lid, Baja in the crease and Good As Gone on the outer corner blended into the crease. This would be a perfect day look for exploring new places. Then for an evening look I took that shades Ignite and Smog on a damp flat brush and patted all over the lid. Then taking the same shades on the eye on the lower lash line. Adding  pair of false lashes.

I then wanted to play with some colour. So I then took the shades Riff and Baja mixed together and blended them onto the crease of the eye. I then took the shade Radio and blended it all over the lid of the eye leaving out the inner corner. On the inner corner I took the shade Big Sky. On the lower lash line I blended the shades Radio and Big Sky. I then lined the top lash line and added a false lash.


Overall I adore this palette! For me it is perfect for taking away, with every shade I could need to create a daytime or evening look when travelling – or just at home! The shades I have tried have amazing pigmentation and are super easy to blend! I am looking forward to creating more looks! Make sure to follow my Instagram – @Hannahamethsyt to see what other looks I create!

Thank you so much for reading. The Born To Run palette is on sale June 18th! Until next time!


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