Urban Decay Eyeshadow Primer Potion | Review

I have had this eyeshadow primer for a little while now and I bought it when I saw it all over YouTube and blogs. So of course I had to see what the hype was about. I bought the travel sized version, I love that Urban Decay have travel sized products. They’re perfect for trying out the products without having to pay the full price, as well as for travelling of course!

This little tube is described on UrbanDecay.co.uk as:

Be armed and ready for shadow wherever you go. Our travel-size Eyeshadow Primer Potion makes shadow apply more smoothly and keeps your colour vibrant and crease-free for 24 hours. And it’s paraben-free! Our gorgeous, revamped packaging now includes an applicator for even more versatility.Just when you thought Eyeshadow Primer Potion couldn’t get any better, we found a way. With revamped packaging that includes an applicator, our legendary primer looks more gorgeous and applies with more versatility. And the paraben-free formula still packs the powers it’s famous for: 24-hour, crease-free shadow, more vibrant colour and smoother application.

Once you’ve tried Eyeshadow Primer Potion, you’ll never want to live without it. Our formula glides on smoothly, and space-age polymer technology fills in any imperfections on the skin’s surface, prepping your lids for all-day shadow.


I chose the Original primer but there is also an anti-ageing as well a a range of different shades for pale to darker skin tones. The original primer potion applies a nude shade but once blended out it dries to be invisible. For £9 you get 6ml of product compared to the full price which you get 10ml for £17.

As someone with oily, slightly hooded eyelids I sometimes get creasing on my eyes when wearing eyeshadows after a long period of time. And this seemed to be a perfect way of combating it. However when I first bought this I had just started to really get into makeup and was influenced by what I saw others using.

Now however I have learnt how to apply eyeshadow better for my eye shape to help prevent the creasing. Because of this I find I don’t really reach for this very often. I also find that a light layer of  concealer can do the same thing.

Overall I do like this product, I find that I don’t reach for it as much as I used to. I only really reach for it if I’m going out for the evening/occasion and do my eyes first so use this as a base. It’s a nice addition to my collection and I recommend it to anyone looking for an eyeshadow primer or finds concealer doesn’t work on their eyes in preventing creasing.

Thank you for reading, I know it isn’t a super positive review but I’m just keeping it real! I did used to use this loads when first starting to play around with makeup more and now only reach for it for occasions/going out as it needs using up. What do you use to prime your eyes with?

Until next time


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11 thoughts on “Urban Decay Eyeshadow Primer Potion | Review

  1. Beauty with Alice says:

    This is the only eye shadow primer I will ever use, I use it daily and I can’t live without it. Although concealer roughly does the same job I find that it can be too heavy on my eyelids and my eye shadow never stays as long. The primer potion for me really combats this because it’s so light weight. xo

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